This Affordable Japanese Dive Watch Is Like The Anti-Seiko...the specs offered by the Shirahama 2 won’t be found on the Seiko divers of today at the same low price point, and beyond that, I don’t think Seiko would ever make divers this bright, bold, colorful or weird. It’s bright, it’s bold, it’s awesome.
This Japanese microbrand combines funky colours and playful yet purposeful design in this decidedly contemporary dive watch.
I would be hard-pressed to find a better option on the market today which combines this level of robustness with such a high degree of fun. NAMICA does both very well and found its own way to make a dent in this oversaturated market. 
Everything that made the first generation of Shirahama interesting and worth taking a close look at...are here and enhanced by a few redesigned elements and much higher quality of manufacturing.

SHIRAHAMA 2

WHITE SAND BEACH


Our classic sapphire diver returns and is upgraded in all the ways that matter. From the premium Japanese movement, new case and bracelet design, to improved higher grade fit and finish. All new colorways also available on launch...this is the Shirahama reboot you've been waiting for.

FREE GLOBAL SHIPPING
Fast & Secure
2 YEAR WARRANTY
Powered by Horologium
ESTIMATED DELIVERY
December 2025

SUPREME SAPPHIRE

A super chamfer sapphire crystal surrounded by a fully lumed sapphire bezel insert, offering exceptional scratch proof protection combined with a premium, contemporary aesthetic.

CUSTOM CRAFTED

(RE)Built from the ground up. Sleeker form and tighter tolerances, all new semi-angular modern case design with fitted hexad bracelet, made from marine grade 316L stainless steel for a versatile feel and ultra durability.

ZERO TOOLS REQUIRED

Enhance the comfort for your wrist, any time of the day, every day. Find your perfect fit with our on-the-fly quick adjustment clasp.

PREMIUM AUTOMATIC MIYOTA CAL.9039

THE MOST IMPORTANT UPGRADE OF ALL

The Shirahama 2 is now powered by the highly respected caliber 9039, a premium movement from MIYOTA, part of the world renowned Citizen Group.

Made in Japan and significantly more expensive than the SEIKO NH38A movement housed in our original Shirahama, the MIYOTA 9039 is an ultra slim automatic movement with a devilishly smooth second hand sweep due to its higher beat rate. Culminating in a modern, and more reliable movement compared to its vastly more lavish Swiss counterparts (ETA 2824 / Sellita SW200).

The caliber 9039 is truly a robust and accessible movement in every sense.

PREMIUM AUTOMATIC MIYOTA CAL.9039

THE MOST IMPORTANT UPGRADE OF ALL

The Shirahama 2 is now powered by the highly respected caliber 9039, a premium movement from MIYOTA, part of the world renowned Citizen Group.

Made in Japan and significantly more expensive than the SEIKO NH38A movement housed in our original Shirahama, the MIYOTA 9039 is an ultra slim automatic movement with a devilishly smooth second hand sweep due to its higher beat rate. Culminating in a modern, and more reliable movement compared to its vastly more lavish Swiss counterparts (ETA 2824 / Sellita SW200).

The caliber 9039 is truly a robust and accessible movement in every sense.

42+ hours

POWER RESERVE

24 pcs

JEWELS

28,800 bph

VIBRATION FREQUENCY

BEAST MODE LUME

LIGHTS OUT? NOT QUITE.

Fully stacked with Swiss Super-LumiNova®, cranked up higher than ever before to light up your dive, whether at sea or at desk.

DAY

NIGHT

引っ張る

SHIRAHAMA

NEO TOKYO EVO

OUR FLAGSHIP HAS EVOLVED
Now featuring an even more radical, futuristic gradient metallic brushed dial soaked in our signature heavy black fumé, complete with lumed outline indices. A faithful interpretation of cyberpunk anime background visuals.

Welcome to the next NEO TOKYO.

SHIRAHAMA

CHERRY BLOSSOM CANDY

Now part of the Shirahama's main lineup, Cherry Blossom Candy is a tribute to the Japanese Cherry Blossom viewing season (Sakura no Hanami / 桜の花見), but with a deliciously playful twist for those of you with a sweet tooth.

SHIRAHAMA

ULTRA BLUE

The most versatile of the entire Shirahama collection. Ultra Blue is the ultimate beach side vibe diver, featuring a blue that's a couple of shades lighter than before, resulting in a one-two summer punch to your senses.

Throw on a pair of light blue jeans, sunglasses and you're good to go.

SHIRAHAMA

NEO BLIZZARD

The Neo Blizzard replicates the same colour theory as the Neo Tokyo yet with a crisp pure white dial coupled with a matte black chapter ring for a clean, sporty aesthetic that sets it apart.

The Yin to the Yang. The antithesis of the Neo Tokyo Evo.

SHIRAHAMA

CHERRY BLOSSOM KANJI

We included a bonus Kanji dial with our past two releases, this time it's no different...yet it is.

The Neo Tokyo Kanji now makes way for the Cherry Blossom Kanji to give you something fresh to bite into. Featuring lume printed hour markers in a carefully selected Japanese calligraphic Kanji font.

PAST TESTIMONIALS

All I can say is "Wow, Wow, Wow"!! Both watches exceeded my expectations in every way. I just wanted to say I'm all in for whatever new designs NAMICA introduce next, I'll be first in line. 

Marty M.

Expectations met and surpassed! I love the design and overall aesthetic of this watch. It's unlike anything else in my collection. It hasn't left my wrist.

Derek L.

It absolutely looks amazing. And the bracelet is the cherry on top.....Thanks for the amazing watch, and the excellent experience!

Peter M.

Well worth the wait, beautiful watch. Thank you Charlie & Aki. Looking forward to your next watch.

John H.

What a fab watch, with great execution and so different from anything else I have...except perhaps its big sister, the Shirahama in Cherry Blossom Candy.

Pete